About the Show

About Rooted in Revenue and its Hosts

“Creating a new revenue stream with events can be challenging yet highly lucrative, that’s where Lany’s expertise comes in. I stay focused on missed steps in digital marketing.” said Rooted in Revenue Co-host Susan Finch.  The program is cohosted by Lany Sullivan and Susan Finch. 

Lany Sullivan, with over 20 years of experience in Corporate America and Business Ownership, helps clients find more adventure, joy, and freedom through efficient business operations. Her wealth of lessons and depth of experience enable her to identify challenges and develop custom-tailored strategies to meet your unique needs and goals.

Susan Finch has been helping people solve marketing problems and build their online reputations and value for decades. Rooted in Revenue is a venue for snack-sized tips that can be easily implemented. Many tips are simply forgotten details as we are always moving fast to check things off our lists. Her step-by-step ideas and sometimes brutal logic are refreshing to verbose explanations. In addition to her own experience, she interviews revenue professionals from companies of all sizes to share their experiences.