Guest: Frederic Lucas-Conwell

Your son just graduated college with excellent grades, but can't get past the "AI robot" screening resumes. Meanwhile, companies like Nike are using AI filters as their first hiring step, eliminating potentially brilliant candidates before any human ever sees them. What's going wrong with this approach?
In Part 2 of our series with Frederic Lucas-Conwell, President of GRI (Growth Resources Institute), we dive beyond traditional resume screening into the world of AI-enhanced behavioral profiling. While most companies use AI to filter OUT candidates based on keywords and credentials, GRI uses AI to understand HOW people actually function in roles.
Frederic reveals the fundamental flaw in asking for "perfect" candidates and shares how behavioral intelligence helps you spot the hidden characteristics that drive revenue performance—especially in candidates who might not have the perfect resume. We explore why recent college graduates with stellar academics are being eliminated by systems that can't see their potential, and how companies can identify candidates who are ready to quit their current jobs (and how to attract them).
Susan shares a real-world example of interviewing two best friends using GRI's approach, demonstrating how behavioral insights create instant trust and reveal traits that would never appear on a resume. This isn't just about hiring—it's about seeing what your eyes cannot see.
Connect with Frederic Lucas-Conwell:
https://www.linkedin.com/in/flucasconwell/
https://gri.co
https://x.com/griplatform
https://www.linkedin.com/company/griplatform 

Most hiring managers are drowning in resumes, conducting endless interviews, and still ending up with costly mis-hires that drain productivity and morale. What if the problem isn't finding good candidates—it's understanding what you actually need before you start looking?
In this episode of Rooted in Revenue, host Susan Finch sits down with Frederic Lucas-Conwell, President of GRI (Growth Resources Institute), to explore how behavioral intelligence is revolutionizing the hiring process. Unlike traditional personality tests or gut-feeling interviews, GRI's approach uses objective, nuanced assessments to help organizations understand not just who people are, but how they actually function in specific roles.
Frederic reveals why so many job descriptions ask for "Mr. or Mrs. Perfect" and how this backwards approach leads to expensive hiring mistakes. We dive into the true financial impact of poor hiring decisions—from wasted interview time to costly three-month turnovers—and how behavioral intelligence can help you identify mismatches in weeks instead of months.
Whether you're a CEO struggling with team performance, an HR professional tired of hiring misses, or a manager trying to get the best out of your existing team, this conversation offers practical insights into building high-performing organizations through a better understanding of people.
Connect with Frederic Lucas-Conwell:
https://www.linkedin.com/in/flucasconwell/
https://gri.co
https://x.com/griplatform
https://www.linkedin.com/company/griplatform