Digital Asset Management

In this episode, Susan Finch and Lany Sullivan revisit a topic we can’t stress enough: branded email addresses. Using Gmail, Yahoo, or even AOL for business? You’re losing trust before the conversation starts. We dig into real examples, onboarding requirements, offboarding protocols, and the risk of letting your team operate with inconsistent or unprotected emails. Your email isn’t just a communication tool—it’s your brand's handshake.
Related Reading:
Domain, Email & Website Evaluation for Your Brand
Why Branded Email Matters – Quick Reminder
Listen, nod, then take action.

Struggling to make your real estate data stand out in a sea of generic market reports? In this episode of Rooted in Revenue, I share practical insights from my recent workshop with NRBA professionals Kelley Kesterson and Angelica Suarez, who are looking to elevate their marketing with meaningful data visualization. Discover how to transform complex market statistics into compelling visual stories that build trust and position you as the go-to expert in your local market—all using tools you already have access to, like Google Sheets. Stop wasting time on generic industry charts that mean nothing to your audience and start creating content that genuinely connects.
Key Points
Data with context builds trust - Generic industry charts without local relevance or explanation provide no value to your audience.
Simplify your data storytelling - Focus on communicating one clear message rather than overwhelming with multiple data points.
Use accessible tools - Google Sheets offers easy chart creation and customization without needing advanced design skills.
Brand your visuals - Customize colors to match your brand and include your logo so graphics remain attributed if shared.
Create master templates - Develop Google Slides masters with different layouts for different content types to maintain consistency.
Prioritize readability - Use high contrast between text and background, and consider accessibility for all viewers.
Post with purpose - Better to post quality content weekly than generic, contextless daily updates.
Establish visual consistency - Different content types should have recognizable, consistent layouts.
Consider format versatility - Create both square (Instagram) and rectangular (website/LinkedIn) versions of your template.
Show local expertise - Position yourself as the authority by translating national trends to your specific market conditions.

Have you ever felt lost when managing your website’s domain? You’re not alone. Some tech professionals keep these concepts vague to maintain control over their clients. Let’s break down what you need to know and document to stay in control of your digital property. Remember, your domain for your company is YOURS. Do not let an outside contractor register a domain for you, even if they are trying to save time, money, etc. You need to create this login and invite them in to manage it. You never want to lose control of your domains. This short episode gives you an initial action list to take inventory of what you have, who has access, and when your domains renew.The next episode in this series will be about moving domains, testing your domains and SSL certificates.
This is tied to a course series Susan has available with free real estate broker focused tips emailed q-r.to/sfsreo8, and a paid workshop group. q-r.to/sf8weeks