Digital Asset Management

I heard Aaron Grando drop the term "pretotypes" on Leader Generation this morning and had to hit pause. Three minutes in, I realized I'd been vibe coding for months without knowing there was a name for it.
But pretotypes? That's when I knew I had to get him on the show immediately.
We're talking about taking your stream-of-consciousness ideas and building working drafts before you've even figured out what you want. For business owners doing $0.5 to 10 million a year, this isn't just another tech trend—it's the shift that stops you from waiting weeks for simple prototypes.
Aaron's VP of Creative Innovation at Mod Op, and in this spontaneous follow-up to his Leader Generation episode, we dig into what vibe coding actually means for your bottom line and why small teams are suddenly punching way above their weight class.
Action items to consider that tie to this episode:
Immediate (This Week)
Identify your development bottlenecks - Where are you currently waiting on programmers or outsourced developers?
Try a simple test - Pick one small coding need and experiment with ChatGPT or Claude
Map your current process - Document how long it takes to go from idea to working prototype
Set prompt boundaries - Practice asking AI for logical, non-emotional responses
Short-term (Next 30 Days)
Assess team capabilities - Identify who on your team has enough coding background to effectively prompt AI tools
Start with pretotypes - Use AI to visualize one business idea before investing in full development
Test platform limitations - Use AI to check if your ideas are feasible within your current tech stack
Calculate current costs - Figure out what you're spending on development delays and outsourcing
Medium-term (Next 90 Days)
Build AI into your process - Make vibe coding part of your standard ideation workflow
Train your team - Get key team members comfortable with AI coding tools
Measure time savings - Track how much faster you can go from idea to testable concept
Expand use cases - Beyond coding, use AI for project planning, gap analysis, and cross-industry perspectives
Strategic (Next 6-12 Months)
Evaluate in-house vs. outsourcing - Determine if AI tools change your staffing strategy
Invest in the right tools - Move beyond free ChatGPT to specialized coding tools if volume justifies it
Create AI-enabled processes - Build systems that let AI agents handle routine business tasks
Develop competitive advantage - Use speed-to-market improvements to outmaneuver slower competitors
Key Questions to Ask Yourself
Before listening:
How long does it currently take us to go from business idea to working prototype?
What development tasks are we avoiding because they seem too time-intensive?
After listening:
What's the first idea I've been putting off that I could pretotype this week?
Who on my team could become our "conductor" for AI-assisted development?
What would it mean for our business if we could cut development time by 75%?
Resources Mentioned
Tools: ChatGPT, Claude, Cursor (coding-specific AI)
Concept: Pretotypes (pre-prototype visualization)
Original episode: Leader Generation Podcast - "Vibe Coding" episode with Aaron Grando Here is the episode on Leader Generation.
 
About Guest Aaron Grando:
Aaron Grando, VP, Creative Innovation on Mod Op's Innovation team, is a seasoned technologist with over 15 years of experience at creative agencies. With a background in strategy, design, engineering, and marketing, Aaron has worked extensively in industries like media, entertainment, gaming, food & beverage, fashion, and technology. At Mod Op, Aaron leads efforts to integrate AI into creative processes, creating tools that connect creatives and clients with insights, spark ideas, and enable new brand experiences. Projects include collaborations with companies like NBCUniversal, Bethesda Softworks, Under Armour, Planet Fitness, Dietz & Watson, and more, focusing on infusing creative strategies with innovative technology to create cutting-edge brand experiences. 

In this episode, Susan Finch and Lany Sullivan revisit a topic we can’t stress enough: branded email addresses. Using Gmail, Yahoo, or even AOL for business? You’re losing trust before the conversation starts. We dig into real examples, onboarding requirements, offboarding protocols, and the risk of letting your team operate with inconsistent or unprotected emails. Your email isn’t just a communication tool—it’s your brand's handshake.
Related Reading:
Domain, Email & Website Evaluation for Your Brand
Why Branded Email Matters – Quick Reminder
Listen, nod, then take action.

Struggling to make your real estate data stand out in a sea of generic market reports? In this episode of Rooted in Revenue, I share practical insights from my recent workshop with NRBA professionals Kelley Kesterson and Angelica Suarez, who are looking to elevate their marketing with meaningful data visualization. Discover how to transform complex market statistics into compelling visual stories that build trust and position you as the go-to expert in your local market—all using tools you already have access to, like Google Sheets. Stop wasting time on generic industry charts that mean nothing to your audience and start creating content that genuinely connects.
Key Points
Data with context builds trust - Generic industry charts without local relevance or explanation provide no value to your audience.
Simplify your data storytelling - Focus on communicating one clear message rather than overwhelming with multiple data points.
Use accessible tools - Google Sheets offers easy chart creation and customization without needing advanced design skills.
Brand your visuals - Customize colors to match your brand and include your logo so graphics remain attributed if shared.
Create master templates - Develop Google Slides masters with different layouts for different content types to maintain consistency.
Prioritize readability - Use high contrast between text and background, and consider accessibility for all viewers.
Post with purpose - Better to post quality content weekly than generic, contextless daily updates.
Establish visual consistency - Different content types should have recognizable, consistent layouts.
Consider format versatility - Create both square (Instagram) and rectangular (website/LinkedIn) versions of your template.
Show local expertise - Position yourself as the authority by translating national trends to your specific market conditions.

Have you ever felt lost when managing your website’s domain? You’re not alone. Some tech professionals keep these concepts vague to maintain control over their clients. Let’s break down what you need to know and document to stay in control of your digital property. Remember, your domain for your company is YOURS. Do not let an outside contractor register a domain for you, even if they are trying to save time, money, etc. You need to create this login and invite them in to manage it. You never want to lose control of your domains. This short episode gives you an initial action list to take inventory of what you have, who has access, and when your domains renew.The next episode in this series will be about moving domains, testing your domains and SSL certificates.
This is tied to a course series Susan has available with free real estate broker focused tips emailed q-r.to/sfsreo8, and a paid workshop group. q-r.to/sf8weeks