You know you need to participate in industry conferences. You decide which capacity for each one whether your are simply an attendee, an exhibitor, a speaker or a host of a special event at the conference such as a cocktail party or gold event. When that decision is made, the clock of effectiveness is ticking. How will you add this to your already full schedule of tasks? I’ve done this for several clients with great success. They were shocked at how much of a difference this effort made in their HOT leads and advocates. They never realized how much money they were leaving on the table and how their half or quarter effort was really just going through the motions at these conferences and trade shows.  We also realize it doesn’t end when you head back to the office. That’s the afterglow of the conference. We aren’t done yet. Before you get back into your routine, we’ll have continued engagement to maximize your new potential clients and advocates. Do you have conferences coming up? Do you have enough staff to really make a grand entrance – I’m talking trumpets and rose petals. If not, you need our help. Let’s talk and see how this would look so you can plan. Try to give me more than a couple of weeks’ notice – really. Months are better!  Do you need help determining HOW much to host, promote and how to execute it? Short handed - that's where Lany Sullivan comes in. You need to schedule some consulting time with her to determine HOW to make the most of the event. Head on back to me to help create the materials to execute the plan. Go under the "events" category or Hosted By Lany to listem to more of her expertise.