Changing patterns vs habits, and flipping the script because we can

Welcome to Rooted in Revenue! I'm your host, Susan Finch, and today we're bringing you a blast from the past that's still incredibly relevant. Back in 2021, I had the pleasure of speaking with Laura Patterson from VisionEdge Marketing on my former show, SLMA Radio. Laura, a dear friend and frequent guest, recently reached out about revisiting this conversation - and I couldn't agree more that the insights are worth sharing again.

In this episode, we dive into some powerful ideas around business growth and performance improvement. Here are some key points we'll explore:

1. The importance of being proactive in shaping your business outcomes
2. Why planning to win is crucial, even if you encounter setbacks along the way
3. The value of analyzing patterns in your business and personal life
4. How taking ownership and initiative can lead to positive change

Laura and I also touch on our similar upbringings and the life lessons that have shaped our approaches to business. It's a candid, insightful conversation that I think you'll find both relatable and actionable.

So settle in as we revisit this gem from the archives. Laura Patterson's expertise in marketing and business strategy is always worth a listen, and I'm thrilled to share it with you today on Rooted in Revenue.