How Your Nap Spot on the Couch Affects Your Business Success

After getting flooded with AI-generated guest pitch emails, Susan and Lany decided to remind everyone what Rooted in Revenue is really about. It's not just about making money. Everything you do impacts your revenue: your sleep patterns, your workspace, your team, even that specific spot on your couch where you always fall asleep. The podcast is about how to keep money from draining out of your business through inefficiency, procrastination, and all those hidden time thieves you don't even notice.

Neither Susan nor Lany went to college. They learned to run businesses by working in businesses, making mistakes, and course-correcting. The education system doesn't teach you who to hire first, when to buy the domain, or that you probably don't need a 40-page business plan. Real business transformation takes 9-12 months, not 30 days, because you need space to think, innovate, and rediscover the joy you'd forgotten about. Time is your real currency, and everything is rooted in revenue.

TIMESTAMPS

• 00:45 - Why they started Rooted in Revenue several years ago 
• 01:45 - Everything impacts your revenue: systems, processes, efficiency
• 02:30 - You're an athlete in your business: how is the athlete performing?
• 03:30 - The education system doesn't teach you how to run a business
• 07:15 - Small Business Development Centers (SBDC) and their limitations 
• 08:15 - The problem with business plan obsession 
• 11:45 - The biggest deficit: time, not money 
• 13:15 - The trap of creating vs. implementing with AI tools
• 13:45 - The Love-Hate-Delegate framework 
• 17:30 - Using spreadsheets with formulas to track tasks 
• 23:30 - Nine to twelve month process vs. 30-day overwhelm
• 24:30 - The plan is never the plan: it's a concept
• 25:45 - Rediscovering joy and forgotten talents 
• 26:30 - Cheryl Walsh's Laguna's underwater mermaid photography metaphor 
• 27:30 - What you say vs. what the team says vs. what consultants find 
• 28:00 - Bringing back the original spark 
• 28:15 - Lany's six-week Chaos Cleanse Facebook group 
• 29:00 - Reviewing old course materials for new insights 
• 29:30 - Keeping materials in a "Stuff I Learned" folder to revisit and search