IP in the AI Age, IP Ransom, and Safeguarding Your Business IP Assets

Join Susan Finch and Lany Sullivan in this eye-opening episode of Rooted in Revenue as they dive into the crucial topic of intellectual property. Discover what IP really means for your business, how to protect your creations, and why holding someone's intellectual property hostage is a major business faux pas. Whether you're a content creator, business owner, or working with contractors, this episode offers valuable insights to help you navigate the complex world of IP.

Disclaimers: Lany and Susan are not giving legal advice and are not attorneys. They are sharing what they have learned from their experiences and that of their clients.

Tips/Recommendations:

Lany:

1. Intellectual property includes anything you create, not just patents and trademarks.
2. Consult with an attorney about protecting your IP through trademarks and copyrights.
3. Include clear IP ownership clauses in contracts with contractors and clients.
4. Don't put sensitive intellectual property into open-source AI tools.

Susan:

1. Be cautious when using services like Fiverr for logos - ensure you get vector files and ownership rights.
2. When rescuing clients from IP hostage situations, try to hear both sides of the story.
3. For creatives, consider retaining copies of client files as an archive, not to hold hostage.