Pre-Conference Marketing: Stand Out Before You Show Up

Join Susan Finch in this solo episode of Rooted in Revenue as she shares actionable strategies for maximizing your conference investment through smart pre-event marketing.

Instead of relying on generic conference-provided graphics, Susan explains how to create your own branded announcements that showcase your attendance and build anticipation. Learn how to develop a comprehensive branding package, prepare custom graphics, update your digital presence, and create specialized landing pages that convert conference connections into lasting business relationships.

From perfecting your business cards to optimizing your Google Business Profile, this episode covers everything you need to stand out at your next conference. Plus, get Susan's recommended tools for accessibility checking, scheduling, and analytics to ensure your marketing efforts deliver real ROI.

Episode Highlights:

• Creating custom pre-conference announcement graphics
• Building a complete branding package for consistency
• Updating your digital footprint before events
• Designing conference-specific landing pages
• Essential free tools for marketing effectiveness

Connect with Susan at [email protected] or find her on LinkedIn.