What Actually Keeps a Podcast Going Past Episode Three

Most podcasts don't die because the host runs out of things to say. They die because nobody wrote anything down. In this solo episode, Susan Finch walks through the operational framework Funnel Media Group uses to keep shows running — even when teams shift, guests go quiet, or life gets in the way.

She covers the non-negotiables: documented SOPs for every step from guest outreach to post-production, numbered episode folders, a shared master tracking spreadsheet, templates for audio, video, and clips, a link to your branding guide, and a boost package strategy that actually gets your guests to share the episode.

Short, practical, worth bookmarking. If your show has started and stalled, or you want to set it up right from the beginning, this is where to start.