Rooted In Revenue

In this episode Lany shares the first 2 foundational pillars to creating successful events. There are 5 foundational pillars and Lany will cover them all over the next few episodes.
In events there are 5 different areas that will help you build a solid foundation for your event.
Defining Your Purpose & Goals
Identifying Your Target Audience
Creating an Amazing Experience
Budget Planning & Management
Setting an Event Timeline
As you go through this episode and begin creating your event, ask yourself these questions that we cover.
Here are some questions to ask yourself.
Why are you holding this event?
What is the end result you want to achieve?
Are you doing an event to make money?
What is your ROI?
What is the perceived value? For you? For your attendees?
To grow your audience?
To increase brand awareness?
For a product launch?
To make money (yes, I repeated this on purpose)?
To create a unique experience for your followers?
To help your audience learn something new?
What do you want to accomplish?
Do you want to gain media coverage?
Do you want to increase visibility?
Do you want to contribute to your community?
Do you want to celebrate a milestone or success?
Do you want to build more connections/grow your tribe?
Do you have attendance goals? How many butts in seats do you want?
Once you have your purpose and goals defined, it’s time to develop and define your target audience. Check out Hubspot’s Buyer Persona Template or our SLMA friend, Matt Heinz’ Buyer Persona Template.
Download your free Purpose and Goals cheat sheet & access your Buyer Persona Templates at eventsbylany.com/rootedtips

In this 6 minute episode, Susan covers the checklist to create your own online press kit. It’s great when people include you in their posts, include your photo, mention your company. But, you want people to post about you with the correct, current images, logos and statements. If you have a place on your website you can send them, it makes it easy for a consistent, current message.  
How about yourdomain.com/mediakit? or /presskit ? This makes saying it or sharing it easier.
You can also include a contact form on that page for additional requests, including interviews and speaking engagements.
FILE NAMING FOR ORGANIZATION:
Create a shared folder for your company and make subfolders:
BIOS
HEADSHOTS
LOGOS & COMPANY INFO
Name your headshot images something unique for tracking purposes. This makes sorting easier and to see what you've missed or pull a grouping quickly when the names follow a pattern such as:
Companyname_headshot_susanfinch_250x300.jpg
Companyname_headshot_lanysullivan_300x400.jpg
Then you can actually search for those file names online to see if they are in use anywhere. This won’t always work, as some sites rename images when they upload them, but it won’t hurt and gives you a consistent naming convention for your resources.
bio_susanfinch.txt, or .docx - something they can easily copy and paste. Don't make it hard by printing to PDF. Sometimes when you copy/paste from a PDF, the lines may get rearranged, words skipped or other formatting issues.
What you need - a check list:
Company statement/footer type of info that you’d include in press releases.
Leadership bios of varying lengths: 200-250 words, 100-150 words, 50-75 words.
Leadership intros - spoken for live events. Keep it short and punchy.
Leadership intros - spoken for podcasts, webinars. Keep this even shorter - just a sentence or two. You can bring them to your site to learn more at the end with a call to action.
Leadership PROFESSIONAL headshots in varying formats: JPG 300 x 300 and 300 x 400, JPG 1600 x 1600, Grayscale for pint 3” x 3” CMYK/Grayscale
Company logo in varying formats:FULL COLOR: small (under 28K), medium (up to 100K and 600px across), large (up to 1MB 1200 x 900 or a variation)TRANSPARENT (png):  small (under 28K), medium (up to 100K and 600px across), large (up to 1MB 1200 x 900 or a variation)CMYK version for printed applications - one size large, or PDF in CMYK.
5 quick facts about the company.
Remember to review this section of your site quarterly, since team members change and photos should be updated at least every other year. Annually is better to keep styles current.
If you need help creating this resource on your website, let me know [email protected]